SEO CONTENT STRATEGY TO IMPROVE YOUR NATURAL SEO
SEO is the best friend of content today more than ever, the more they work together, and the more profitable they are.
Each of your content must be the best content for your customers and for the search engines. No matter your industry, the size of your business, the products or services you offer or the audience you serve, there is one thing I can guarantee you with near absolute certainty: you want to appear on the first page of Google. I am not teaching you anything by saying that you must invest in SEO. There is no secret that is what your competitors do and you know it. On the other hand, this is what is most important is to have a real budget for the SEO content strategy so that your site is visible on Google. If your question was: how to reference yourself on Google? Now you have the answer. With around 3.5 billion searches per day, Google is the unofficial gateway to the Internet and, therefore, the primary route to building brand awareness. It is therefore not surprising that every digital marketer is concerned with search engine optimization. And at the same time every year, someone claims that SEO is brain dead, I can safely tell you that it is not. In fact, SEO is more alive and active than ever, thanks to search algorithms (RankBrain – BERT) that are constantly changing – and not following its evolution could ultimately damage your positioning. Here are some tips to help you get to the top, and take advantage of all the organic traffic when you’re on the front page of Google. What is SEO content? Content strategy is about vision – the ins and outs of how and why your content will be created. She is interested in all the content that your customers encounter on the web.
WHAT IS AN SEO STRATEGY?
The SEO strategy is the process of organizing the content of a website by theme, which helps search engines like Google to understand the intention of a user when searching. By optimizing a web page around topics, then keywords inside that topic, you can increase your expertise in the eyes of a search engine and get a good ranking for long-tail keywords related to it.
Let us take a human approach.
A decade ago, figuring out how to do SEO optimization often involved extracting as many keywords as possible – keyword-stuffed content – and, in the case of content farms, sacrificing the quality of the process. As you may remember, the search engine results pages (SERPs) were once inundated with senseless garbage, while their creators just watched their search engine rankings soar.
In 2011, Google released its famous update to the search result ranking algorithm, Panda. This update has significantly reduced the ranking of what the search engine calls “spam sites”, those that offer little or no value to users of search engines. Almost overnight, this rotten content saw its traffic drop to zero. This is how many brands began their quest for better quality content, focused on the user experience.
Today Google, Bing, Yahoo and other web giants are dedicated to preserving the quality of research by constantly updating and reassessing their algorithms. This is because the search engines have (literally) one job: to serve users with the best and most relevant content, every time. In other words, there is no way to “fool” the system, so don’t waste your time. User experience is paramount, and your first priority should always be to create great content.
There are a few things you can do to improve your content 10 times better :
RankBrain is not particularly new, but it is one of the most significant changes that Google has made in recent years that will impact your ranking in 2020. In short, this machine learning system assesses how users interact with search results and then rank them.
For example, let’s say you search for “natural remedies for allergies” and click on the best result. You find the content of the page so compelling that you take the time to read each word. Google recognizes your behavior and automatically improves the ranking of the page.
On the other hand, if you click on another poorly written and not very useful result, you immediately leave the page. Google also notices this and adjusts the page ranking accordingly.
You have certainly met our friends the “Featured Snippets” or “optimized extract” during your searches on Google: this small block of practical content which is at the top of the SERPs, often stealing traffic from the result of the first page. Almost all snippets of data come from pages that rank on the first page for that particular query. What you need to do is create great content that responds to relevant medium and long-tail keywords. With the “rich snippet,” you have to ask questions and answers.
Then make it easier for search engines to create well-written 40-60 word definitions or explanations for the keyword you are looking for. For example, if you are writing an article on hybrid cloud technology, you could include a subtitle titled “What is Hybrid Cloud Technology” and write a useful and concise explanation of the term.
Voice search is expected to become a very large market by 2022, according to industry experts, and there are many start-ups that will launch into this market in 2020. But optimizing voice search is it different from optimizing good old-fashioned typed research? It’s a big one shaking up the little world of SEO.
Technically, you have to be careful with optimization for both types of research, which, again, means creating high-quality content that is useful, well-written, and easy to read. Strive to create content around common search queries that are relevant to your audience. For example, if you are an insurance company, you could create an article called “What Homeowner Insurance Coverage Do I Need?”
It’s also helpful to include the search phrase in the content – but only if you can do it without your content appearing distracting. A simple way to optimize your content for voice and traditional searches is to create an FAQ section with useful articles that respond to the most common requests from your audience.
THREE TIPS FOR A BETTER RANKING IN 2020
Developing an effective SEO content strategy requires that you be alert to new trends and technological changes, as well as a few essential practices.
As user habits evolve and search engine algorithms become more sophisticated, it is even more important to continue to follow these three important practices.
- Give people what they want
Remember that search engines want to help users find the information that is most relevant to their query, and are willing to give higher rankings to high-quality pages that provide relevant information. In other words, don’t bury information in order to keep people on your page longer, and don’t lead them off the wrong track across multiple levels of navigation to get answers. Just write good content and make it easy to find. For example when people search: 2 times 2 on the net they want a specific answer not a long article.
Also keep in mind other user experience factors that have long influenced SEO, such as page loading speed, mobile responsiveness, and sleek design.
“In 2020, there is no reason to overlook the little things that impact search engine ranking.
- Regularly publish 10 times content
When it comes to your SEO content strategy in 2020, focus on creating great content. (If I speak like a broken record, it is because the quality is superior to all the other referencing tactics.). In addition, be sure to develop content that completely covers the subject in question, ie a detailed answer. The idea is to tell Google that you are the official source of this business model. Regularly publish 10 times content. For example, if you are creating a blog post on how small businesses can protect themselves from cybercrime, you will want to include the main threats that small businesses face, common pitfalls and a full list of best practices.
In addition, while it’s important to cover relevant and newsworthy content, make sure that you also post a lot of up-to-date content (i.e. relevant content all year round and unlikely to become obsolete).
- Create quality backlinks
Google and other search engines still consider links as one of the main factors in determining the ranking of a page. But these backlinks must be authentic and of good quality, otherwise, it is useless except to get a penalty from Google.
How to get quality backlinks? To simplify to the extreme. It is first to invest in creating legitimate backlinks by contributing to relevant publications, promoting your content via social media and creating easy-to-share content on the web.
HOW TO PROPERLY STRUCTURE YOUR CONTENT?
Plan ahead and think carefully about the message you want to get across. Imagine what you want to pass across with your content, and what your reader would achieve after reading the powerful content? The answers to all of these questions will help you better structure your content. Make a skeleton of your Blog, as you like. You can then choose to fill in the points gradually.
Use paragraphs with the correct spacing. Otherwise, your content will look blocked and messy. This can be a serious distraction for the reader. The paragraphs will also allow the reader to focus on each specific message you convey.
Use titles and subtitles. Understand that your reader is a busy person; he might want to review only the main points. Your titles must generate the curiosity necessary to encourage the reader to continue reading.
Highlight your main strengths. If you have a statistic or number that adds value to your content, highlight them. These signal words or phrases can go a long way in making your points known to the reader.
Optimize the length of your content. Some content topics should be in long-form and others not so much. Understand if the subject requires you to go deep, and then continue. Bombing your reader with information that doesn’t interest them can be very damaging to you. A link to your old content and the one that is relevant. You must have invested a lot of time and effort in creating content in the past, use it. But always make sure that the content of the link is relevant, otherwise it might look like forced sale. Edit the content frequently. Industry standards change every day and new technologies are emerging. You should always review your old content and update with recent trends.
How do SEO and content works?
Where do you think your customers are looking for answers?
Content and SEO = Strategy
Imagine that you are a Dominique pastry chef in Melun, and a single mother, is one of my target clients. She wants to make a birthday cake at home for New Years Eve but she is not sure. Where do you think she will seek advice?
She will go online unless she has a friend who shares a recipe on the phone, she would also type in keywords here and let the search engine do the rest.
SEO helps to ensure that your content is visible to your ideal client. It is important to provide the right content at the right time. If you don’t, someone else will quickly.By creating content that meets user intent, you improve your visibility. When a client searches for a relevant subject, your site appears on the first page. Not only does this increase the presence of your brand, it also guarantees more traffic to your business.
HOW TO CREATE AN SEO CONTENT STRATEGY?
Know your ideal customer
The customer is always the king, there is no denying it. You started your business with the intention of reaching a specific audience. Without this audience, it has no value. It doesn’t matter how good your product or service is, as long as it’s not recognized by an audience.
If you don’t know what they like, you can never impress them. Knowing your customer is like running a Google Ads campaign. You will need to study their preferences, the questions they ask and the places they visit. It shows when you approach them and make them feel more credible. Because you speak the same language and we understand each other.
You can create characters of buyers with an ideal age, gender and location.
You can then understand how your character would react to a product that you offer. Understanding your target audience closely gives you an advantage over others.
Do your research: user intent
You want to be an authority or a leader in your sector. This will only be established when your audience understands and sees how much you know about the trade. It also shows your expertise and your efforts to find out more. This, in turn, makes you seem like a company that knows what it is doing. Based on your experience, you probably have one or two ideas of problems or questions that might come to your client’s mind. If you are a pet food company, you know that customers would like to know the harmful effects of sugar on animals.
However, there may be certain keywords that people are looking for that you may have missed. There could be completely off-key keywords in your industries that people are looking for. Understand that markets change quickly and that your customers’ preferences change too. It is important to give your customers what they need. Only then will your content be ranked on Google. This unique content will not only classify you, but will also be rare. When you offer them something others don’t offer them, it creates the loyalty your business needs.
Create meaningful and interesting content
Now that you know the keywords that bring SEO conversions to your niche, you can plan accordingly. You can take advantage of this opportunity to use the same keywords in different content formats. You can create additional web pages, videos and white papers.
When writing your content, be sure to review it carefully and make sure the examples are relevant. Always link your content and join sources, it shows your authenticity. Also, make your content easy to read and well-spaced. Meaningful content will help you make sure that your content is engaging and that it gets the right audience to action.
In conclusion, the work is not finished with the simple writing of SEO content, it goes far beyond, optimize your content for newer and updated keywords that arrive over time, add content when you have additional information on the subject, continue to update statistics and numbers that become obsolete over time. Continue to review your metadata so that it can be found by search engines.